News, Village People, Work

Thirty Years and Still Ticking


Over the years the pair have witnessed the mix of Coconut Grove’s retail sector evolve from small, eclectic homespun shops to national brands and high-end boutiques. The customer base, Henri notes, has changed with it.

In the 1980s – what he calls the Miami Vice era – cash was king and the gaudy, gold bling of the drug dealer stereotype was a hot seller.

A decade later, with the Grove in something of an economic slump, the Azoulays survived a shoot-out (one of the robbers was wounded, Henri notes, somewhat proudly). The crooks were later captured by police.

Father and son attribute the store’s endurance through the retail highs and lows of Coconut Grove to a loyal base of customers who return again and again.

“We’re in the trust business,” says Philippe. “My father and I have built up a loyal following over the years because people know who they’re dealing with when it comes to their priceless family heirloom jewelry. We can handle every type of customer, ranging from the guy wanting to buy a $50,000 Rolex to the swimming instructor who needs a battery replaced in her stopwatch.”

Much of Robin in the Grove’s business these days is pre-owned luxury watches such as Rolex, Breitling, Omega and TAG Heuer. Much of their inventory comes from customers selling their watches and jewelry. The Azoulays also do watch overhauls and fine jewelry repair.

Gabriel Castaño, who visited the store one day last week to pick out a Rolex – a gift for his son, Juan – may be typical of the store’s customer base. Thirteen years ago, he says, he bought one for himself from Henri and Phillipe. A few years later he bought yet another for his wife.


Leave a comment

Advertisement

Recent News